Houston already is home to Sundance Cinemas downtown, which features rocking love seats and a bistro menu, and two Studio Movie Grill locations, where waiters will fill orders for sliders and Tex-Mex staples. IPic isn't the only theater trying to elevate the movie-going experience. Or you can set your drink on the table that swivels between the two seats. Instead, they're stowed in the inner wall of the pod and can flip down when they're needed. This gives you the freedom to do everything you'd do at your home."Ĭlunky cup holders are absent from the chairs' arms. You're fidgeting and you can't stretch your legs. "In a normal theater, you're not as comfortable. "I can't even tell you how many seats we designed and threw away until we really came up with the right design and right comfort level, where you can sit here for two-and-a-half hours and not feel any different than when you walked in," Hashemi said. The cushioning in the reclining back is divided into three segments with different foam densities in each, to maximize comfort when moviegoers lean back. The burnt-orange leather seats are 32 inches wide, nearly a foot wider than traditional movie theater seats. That kind of effort starts with the little things - like the Prosecco – and continues throughout every inch of the theater. "Our goal is to take something that was just an ordinary experience and make it extraordinary," Hashemi said, walking past a display of Prosecco bottles at the concession stand during a recent tour of the theater and its eight auditoriums. But that's not what Hashemi has in mind for Houston's new theater, which opens Friday. These days, movie theaters and planes tend to be packed with people wearing slouchy, comfortable clothes and sweaters in anticipation of frigid air conditioning. It was the main event of the evening, and it was the same when people were flying." "Going to the movies was truly an event in the old days. "When you look at the history of theaters, you look at the old photos, the thing that was common is that people were getting really dressed up to go to the movies," said Hamid Hashemi, president and CEO of iPic Entertainment. With luxurious leather seats that recline nearly flat inside two-person pods, along with courtesy pillows and blankets, the experience is designed to offer more than just a quick flick to kill a couple hours on a rainy afternoon. Brett Coomer/Houston Chronicle Show More Show LessĪ trip to the movies at the new iPic Theaters in River Oaks is kind of like taking a transatlantic flight in first class. Brett Coomer/Houston Chronicle Show More Show Less 10 of10 Customers line up for tickets at iPic Theaters in Houston. Brett Coomer/Houston Chronicle Show More Show Less 9 of10 A server and customers walk to one of the various screening rooms at iPic Theaters. Brett Coomer/Houston Chronicle Show More Show Less 8 of10 Movies and showtimes are displayed on a video screen at iPic Theaters in Houston. Brett Coomer/Houston Chronicle Show More Show Less 7 of10 The Tuck Room restaurant is shown at iPic Theaters in Houston. Brett Coomer/Houston Chronicle Show More Show Less 6 of10 The Tuck Room restaurant is shown at iPic Theaters in River Oaks. Brett Coomer/Houston Chronicle Show More Show Less 5 of10 The Tuck Room restaurant is shown at iPic Theaters in the River Oaks District. Brett Coomer/Houston Chronicle Show More Show Less 4 of10 Hamid Hashemi, iPic Entertainment chief executive, in a screening rooms at iPic Theaters, opening Nov. Brett Coomer/Houston Chronicle Show More Show Less 3 of10 Hamid Hashemi, iPic Entertainment chief executive, sits in a reclining seat in one of the screening rooms at iPic Theaters in Houston. Brett Coomer/Houston Chronicle Show More Show Less 2 of10 A pair of the reclining seats in one of the screening rooms at iPic Theaters. 1 of10 Christian Williams serves food in one of the screening rooms before the start of a movie at iPic Theaters, opening Nov.
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